Born in the northern region of Pará, Brazil, André Rocha comes from a well-established and influential family. But unlike many who simply follow the path laid out for them, André chose to take control of his family’s legacy and push it to the next level. Moving to Brasília, he dedicated himself to structuring, managing, and scaling the family’s business operations with a long-term, visionary mindset.

Widely respected across Brazil as a high-level investor, André has built a strong name in business circles through discretion, precision, and strategic influence. He’s the kind of leader who may not always be in the spotlight — but his impact is deeply felt.

In 2020, André became the first partner of Edson Lins, long before AXP even had a name. Since the beginning, he has been present in every phase of the company’s development — from early brainstorming to the launch of real experiences — offering critical insight, balance, and strength. According to Lins, “AXP wouldn’t exist without André.” He is the right hand, the structural backbone that empowers bold ideas to become powerful realities.

Despite managing complex investments and responsibilities, André remains deeply grounded. A husband and father, he always puts his family first, making time for his wife and son no matter how full his calendar gets. That grounded presence is part of what makes him such a steady and powerful force.

There are those who inherit, and there are those who elevate what they inherit. André belongs to the second group — a new generation of leaders who honor tradition while building the future. At AXP, he is more than a co-founder. He is a pillar, turning vision into structure and purpose into results.